Preparing students for managing in the future, our on-campus accredited program is taught in English. It aims to develop digital skills that influence core business skills, emphasizing leadership and strategies through innovation.The program is adapted for the needs of Innovation Managers, technical experts who target management positions, and managers who want to be ready for digital transformation.
Curriculum: Advanced strategic management; Globalization and digital disruption; Digital transformation; Innovation management; AI for business; Product management and marketing (a pilot course developed with Bitdefender); Innovative business models; Entrepreneurship; Digital marketing; Social media communication; Organizational design in the digital age; Ethics.
This course will be taught by SNSPA teachers, together with mentors Bitdefender, and will focus on developing practical skills and harmonizing them with trends in #industriese. The course has been designed to give participants an overview of the latest techniques and tools used in the field of marketing.